ABOUT
I’m a multidisciplinary Creative Design Director and Commercials Director with a proven track record of turning big ideas into award-winning campaigns that elevate brands.
With over 15 years’ experience, I’ve directed commercials for global names including Sky, P&G, Smeg, and more. I currently lead creative and design teams at Hatch london, the agency I founded, and previously spent eight years as a senior creative at Sky.
My collaborations with industry leaders such as Nike, Adidas, Under Armour, and The Times have produced a diverse and impactful portfolio. Most recently, my campaign for Paddy Power earned the Best Director award at the British Arrows.
I’m also passionate about purpose-driven storytelling. My environmental advocacy films for Here We Flo, Ocean Bottle, and Path Financial secured a combined £1.5 million in airtime through Sky’s Net Zero competition, directly supporting the fight against climate change.
AGENCIES AND BRANDS
Sky, P&G, Smeg, Simply Be, Gillette, Barclays, Visa, Nike, Under Armour, Adidas, New Balance, Speedo, Bulk, Flo, Path, Ocean Bottle, Millyways, Random House, Ladybird, Penguin, Fair FX, Caxton, EA Sports.
AWARDS
British Arrows - Best Director, Paddy Power
SKY Net Zero - £1m Grand Prize winner, Here We Flo
SKY Net Zero - £250K Prize winner, Path Financial
SKY Net Zero - £250K Prize winner, Ocean Bottle
SKY Net Zero - £250K Prize winner, Millyways
Promax Gold - Random House, Lee Child
Promax Gold - Sky, Title design, Britney Spears
FILM MAKING SKILLS:
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Live action directing
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Self shooting
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Motion design
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Video editing
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Production
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Animation directing
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3D Design & Animation
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2D Design & Animation
DESIGN SKILLS:
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Creative direction
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Brand design & identity
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Art direction
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Visualising pitches and treatments
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Adobe Creative Suit
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Figma
MARKETING & COMMUNICATION SKILLS:
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Strategy
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Social content
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Brief setting