ABOUT
I'm a multidisciplinary Creative Design Director and Director with a proven track record of transforming big ideas into award-winning campaigns that elevate brands.
Over 15 years, I've directed commercials for global giants like Sky, P&G, Smeg, and more. I currently spearhead creative and design teams at Hatch.london, the agency I founded, and previously held a senior creative role at Sky for 8 years.
My collaborations with industry leaders like Nike, Adidas, Under Armour, and The Times have resulted in a diverse and impactful portfolio. Recently, my work for Paddy Power earned me the prestigious Best Director award at the British Arrows.
My recent environmental advocacy commercials for Here We Flo, Ocean Bottle, and Path Financial helped secure a combined £1.5 million in commercial airtime through the Sky Net Zero competition, directly impacting the fight against climate change.
AGENCIES AND BRANDS
Sky, P&G, Smeg, Simply Be, Gillette, Barclays, Visa, Nike, Under Armour, Adidas, New Balance, Speedo, Bulk, Flo, Path, Ocean Bottle, Millyways, Random House, Ladybird, Penguin, Fair FX, Caxton, EA Sports.
AWARDS
British Arrows - Best Director, Paddy Power
SKY Net Zero - £1m Grand Prize winner, Here We Flo
SKY Net Zero - £250K Prize winner, Path Financial
SKY Net Zero - £250K Prize winner, Ocean Bottle
SKY Net Zero - £250K Prize winner, Millyways
Promax Gold - Random House, Lee Child
Promax Gold - Sky, Title design, Britney Spears
FILM MAKING SKILLS:
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Live action directing
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Self shooting
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Motion design
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Video editing
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Production
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Animation directing
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3D Design & Animation
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2D Design & Animation
DESIGN SKILLS:
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Creative direction
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Brand design & identity
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Art direction
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Visualising pitches and treatments
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Adobe Creative Suit
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Figma
MARKETING & COMMUNICATION SKILLS:
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Strategy
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Social content
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Brief setting